optionmili.blogg.se - Aha moment product management

#AHA MOMENT PRODUCT MANAGEMENT PASSWORD#

The segmentation filters here vary from product to product, but you’re basically looking for your “evangelists” who use your product on a daily/weekly basis to serve their needs. To do this, you can use a survey to find out the people who’d be “very disappointed” if your product disappears tomorrow, or rely on your customer data and create a segment with your most active users. Unlike in typical UX where you’d be looking for loopholes in the user journeys to help you improve the product, discovering your Aha! moment starts with identifying your power users and what they love about your product. Let’s look at the process of identifying your Aha! moment step by step:

For service businesses, this could be an extremely well-organised and communicated process/delivery framework that differentiates them from their competitors.Īs you can see from the examples above, the Aha! moment could be very different from product to product and things get more challenging when it differs for different user segments.

Whatsapp – group chats were a strong Aha! moment for early adopters.

Domino’s app – “visualising” your pizza in the oven shortly after you order it.

Uber – seeing where your car is at the touch of a button.

Slack – they found out that team members need to exchange around 2,000 messages to feel its real value.

Facebook – for Facebook the minimum number of friends to get you hooked was “7 friends in the first 10 days”.

Twitter – the team discovered early on that a user needs to follow at least 30 people to see the value of Twitter.

Let’s cover a few examples from world-famous brands. These features are not their core value, but they make you think that the product is “something”, you’re subconsciously intrigued by the product’s potential.

#AHA MOMENT PRODUCT MANAGEMENT PASSWORD#

Think Slack’s magic link instead of a password or Instagram camera effects (Snapchat style).

This is especially valid for new products where the first few moments of interacting with your product are critical. Aha! moments are all the delightful interactions and “wow” moments that create a powerful impression and enhance the perception of a product superiority and value. This experience is what turns early adopters into power users and evangelists.”įrom a design and UX point of you, we believe the Aha! moment could be extended even further. Or in other words, why that product is a “must have”. “Wow! That’s awesome! That’s exactly what I needed!”Īccording to Sean Ellis and Morgan Brown, as published in their book “Hacking Growth”, the Aha! moment is “the moment that the utility of the product really clicks for the users when the users really get the core value – what the product is for, why they need it, and what benefit they derive from using it. It’s not a rational analysis of the product’s capabilities but a pleasant emotional reaction to a specific feature, interaction or experience that clicks with them.

The Aha! moment is when a user suddenly realises the core value they get from a product. What is the Aha! Moment in product delivery? The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary.